Media

STV Group PLC

  • Market Cap (£m) 50.9
  • Listing LSE

Analysts

Company Descriptions

STV, based in Glasgow, is the leading commercial broadcaster in Scotland, with long-term agreements in place covering network programming supply and advertising sales with ITV. The business is diversifying into streaming, where it owns the STV Player, and content, where STV Studios produces TV programmes for other broadcasters and streaming groups. Forecasts no longer being updated.

Investment Summary

STV Group is diversifying from its core broadcasting business through rapid growth in streaming and content. In streaming STV owns STV Player, which is the leading AVOD (advertising-financed video on demand) platform in Scotland. Nearly half of streams on the Player now relate to STV-owned content, and an influx of new premiere content following a partnership deal with ITV should provide further impetus. In content, STV Studios has shown breakout growth in recent years, leading to a slew of new commissions from broadcasters and new streaming customers. The core broadcast division is mature (as TV viewing migrates gradually to digital) but remains resilient, underpinned by clear leadership in delivering quality mass reach for advertisers as well as a uniquely variable cost structure. We forecast good growth for the overall group as it continues to diversify towards streaming and content.

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Company Management Team

  • Rufus Radcliffe

    Chief Executive Officer

    Appointed to the Board in November 2024, Rufus has extensive strategic and operational experience gained in senior roles in the media sector.

    Rufus joined from ITV where he was Managing Director of Streaming, Interactive and Data, a member of ITV’s Executive Committee, and played a key role in the acceleration of ITV’s digital transformation. He was responsible for the strategic development and successful launch of ITVX and led the interactive business and the group-wide data strategy. Over a 13-year career with ITV, Rufus previously held the position of Chief Marketing Officer where he ran all Direct-to-Consumer activities and led the brand transformation of ITV, as well as the marketing launch of BritBox. He also served as Group Marketing and Research Director.

    Prior to joining ITV, Rufus spent nine years at Channel 4 rising to the position of Controller of Marketing, during which time the business launched E4 and the channels’ first streaming service, 4OD.

    Rufus is a trustee of the STV Children’s Appeal and Chair of the London Wildlife Trust.

  • Lindsay Dixon

    Chief Financial Officer

    Appointed to the Board in May 2019, Lindsay is a Chartered Accountant with extensive commercial experience gained across a range of sectors covering the FTSE 100, 250 and large private companies. Previously, Lindsay held the role of Group Financial Controller at William Grant & Sons Limited and prior to that was Group Financial Controller of The Weir Group plc. In addition to her core financial responsibilities, she has wide ranging M&A, investor relations and international experience. Lindsay qualified with Deloitte in 2002.