Information Technology

Team Internet Group PLC


Company Description

Team Internet comprises two divisions - Online Marketing and Online Presence. The Online Marketing side operates through its main brand, "Tonic". Tonic generates revenue by attracting consumers through online ads, learning more by asking a series of questions, and then directing those consumers to websites (via Google) who will pay a higher price for qualified consumer leads. Online Presence (previously the CentralNIC business) offers a wide range of products and services focussed on the areas of domain name registration, management and monetisation.

Investment Summary

Team Internet allows investors to gain exposure to the online advertising and marketing technology (MarTech) space...unusual in the UK small-cap arena. The business has found what appears to be a lucrative niche, and delivers demonstrable value through the Tonic platform. The other parts of the business are well-established (notably the CentralNIC asset) and Team Internet continues to extend the reach and addressable market through acquisitions such as the recent Shinez deal.

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Company Management Team

  • Michael Riedl

    Chief Executive Officer

    Michael Riedl was appointed Chief Executive Officer of Team Internet in December 2022. With strong financial and operational knowledge from his time as Chief Financial Officer, Michael is positioned well to lead Team Internet to an even brighter future. Michael was Group CFO of the Group from 2019 following its acquisition of KeyDrive SA, where he served as Executive Vice President and CFO from 2011, overseeing huge growth for the Company. Prior to joining KeyDrive, Michael held managing positions in private equity and ICT industries. Michael recently completed the Advanced Management Programme at Harvard Business School. He holds two Master’s degrees; a LLM from the Frankfurt School of Finance and Management and Science in Business Administration from European Business School and a Bachelor’s degree in Computer Science from James Madison University, USA. He is also a Chartered Management Accountant.

  • William Green

    Chief Financial Officer

    William Green joined Team Internet in 2019 as Group Finance Director, before becoming Group Chief Financial Officer in 2022. As CFO, he holds full responsibility for finance, legal and governance activities across the Group. William’s most recent role prior to joining Team Internet in 2019 was at Fremantle, part of the RTL Group. Following a ten-year stint with PwC in London and California, William worked for a variety of UK and US-listed international groups in the Technology and Media sectors, including Ebiquity, hVIVO, Time Inc, Clear Channel and Live Nation. William is a Fellow Member of the Institute of Chartered Accountants in England and Wales, having qualified as a Chartered Accountant in 2001.