In the Company of Mavericks

Jeremy McKeown has fascinating conversations with entrepreneurs who dared to be different.

<< Back to In the Company of Mavericks archive

April 7, 2024

Adam Holland, MPAC CEO – The Packaging Automation Opportunity

In today’s episode, private investor Mark Atkinson and host of The Desert Island Investor rejoins me for a conversation with MPAC CEO Adam Holland. 


Mark’s professional background was in the paper and packaging industry. He has been a shareholder in MPAC since 2013 when it was known as Molins. 


Adam has enjoyed a varied engineering career, initially working in space technology, then with Rolls Royce and for JCB before joining MPAC initially as COO in 2021. He has a track record of solving engineering problems in global industries and leading teams that provide after-sales care for large multinational customers.


Adam gives us a detailed run-through of the rich legacy of the business he now runs and its evolution into an automation systems provider to the global packaging industry. He talks about the scale of MPAC's market, the challenges, and the opportunities to grow organically with existing and new customers, and via infill acquisition. 


We learn from Adam why he prefers to reinvest in the business than to pay dividends today, how MPAC has significant potential in the giga factory market for the scale production of modern batteries, and that scaling the business and maintaining its culture of engineering excellence and customer service is vital in his vision to make MPAC into a business capable of being 10x its current sales level.  


Please enjoy our conversation with Adam Holland.
 Brought to you by Progressive

This communication is provided for information purposes only, and is not a solicitation or inducement to buy, sell, subscribe, or underwrite securities or units. Investors should seek advice from an Independent Financial Adviser or regulated stockbroker before making any investment decisions. Progressive Equity Research Ltd (“PERL”) does not make investment recommendations.

Opinions contained in this communication represent those of PERL and/or our affiliates at the time of publication and PERL does not undertake to provide updates to any opinions or views expressed. PERL does not hold any positions in the securities mentioned in this communication, however, PERL’s directors, officers, employees, contractors and affiliates may hold a position,  and/or may perform services or solicit business from, any of the companies or related securities mentioned.

Any prices quoted in our research are as at the previous day’s close.