In the Company of Mavericks

Jeremy McKeown has fascinating conversations with entrepreneurs who dared to be different.

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April 29, 2022

Julie Lavington and Ali Hall of Sosandar

Renowned stockpicker Rosemary Banyard joins me for a fascinating conversation with Julie Lavington and Ali Hall co-founders and co-CEOs of online women's fashion brand Sosandar. Julie and Ali met in 2006 working at Time Inc. They launched the successful women's high street fashion magazine Look, which had a 300 000 weekly circulation. They identified an opportunity in the online fashion market and set up Sosandar in 2016, reversing the business onto AIM a year later. They have since strongly grown revenue and have been vindicated with the brand being carried by large UK retailers, M&S, Next and John Lewis. Julie and Ali talk openly about the challenges they have faced including raising equity, working with suppliers, and becoming a PLC. They also tackle head-on the question of operating as co-CEOs and demonstrate utter conviction about their plans to become an internationally recognised household name. Julie and Ali both have a rare authenticity and a refreshing approach to teamwork and shared responsibility which sets them apart from the norm, true maverick credentials.        

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