In the Company of Mavericks

Jeremy McKeown has fascinating conversations with entrepreneurs who dared to be different.

<< Back to In the Company of Mavericks archive

December 15, 2023

Tony Brewer of Likewise Group – A life in carpets

Tony Brewer of Likewise Group 


Guest co-host James Wilson of Phoenix Asset Management, manager of the Huginn Fund. 


A few weeks ago, James Wilson of Phoenix Asset Management joined me for a conversation with Tony Brewer, the founder and CEO of Likewise Group.


James had talked about Tony and his investment in AIM-listed Likewise on a previous episode, and I had been keen to get Tony on ever since.  


Tony has spent his entire adult life in the floor coverings business developing Headlam from a small textile distributor to the UK’s leading flooring supplier before leaving in 2016.


Two years later, at a time when many of us might consider slowing down, Tony set up Likewise and set about building national distribution, as James points out, this is a business where scale matters.


James is an investor who leaves few stones unturned when he seeks companies to join his concentrated and eclectic portfolio. With his questioning and observations, James brings to life the investment case for what one might believe to be an overly competitive and low-value-added business.    


This episode offers a fascinating insight into a man with a passion for carpet distribution and the views of a professional investor backing him to succeed.     

Please enjoy our conversation with the maverick, Tony Brewer.


Made possible by Progressive Equity Research.



This communication is provided for information purposes only, and is not a solicitation or inducement to buy, sell, subscribe, or underwrite securities or units. Investors should seek advice from an Independent Financial Adviser or regulated stockbroker before making any investment decisions. Progressive Equity Research Ltd (“PERL”) does not make investment recommendations.

Opinions contained in this communication represent those of PERL and/or our affiliates at the time of publication and PERL does not undertake to provide updates to any opinions or views expressed. PERL does not hold any positions in the securities mentioned in this communication, however, PERL’s directors, officers, employees, contractors and affiliates may hold a position,  and/or may perform services or solicit business from, any of the companies or related securities mentioned.

Any prices quoted in our research are as at the previous day’s close.