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Published on: September 14, 2015

A rapidly growing opportunity

This report describes the global mobile app store payments marketplace, with a focus on direct carrier billing (“DCB”). DCB is the process by which mobile customers can buy digital content from app stores on their device, with the payment taken directly via their mobile bill. The key advantages over alternative payment methods are an improved payment experience for the end user, driving increased revenues for mobile operators and the app stores themselves.

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