Published on: February 14, 2022
HeiQ AeoniQ launch partnerships – crystallising IP-driven value creation
HeiQ has announced important partnership agreements with two global brand leaders, Hugo Boss and The LYCRA Company, to support the launch and commercialisation of HeiQ AeoniQ, its latest potentially game-changing innovation. HeiQ AeoniQ is a high-performance, climate-positive, recyclable bio-based cellulose yarn. As such, it offers a sustainable and environmentally friendly substitute to the more established, oil-based alternatives of polyester and nylon. This announcement not only underpins HeiQ’s credentials with regard to sustainability and protecting finite global resources but also underlines the group’s ability to monetise its innovative Intellectual Property (IP) creation. Hugo Boss’s $5m equity investment in the HeiQ AeoniQ LLC subsidiary values it at $200m, a sum greater than the current market capitalisation of HeiQ.