Published on: January 24, 2023
In the thick of it – addressing market needs
The turnaround of Xaar in recent years has been driven by effective and clear management action. The business has been stabilised and realigned with its markets, new products released, and small but strategic acquisitions made. In amongst all this, it is easy to overlook the underlying technology, particularly how it compares with the competition and the opportunities that lie ahead. With the business on the front foot again, we highlight how the structure and design of Xaar’s printheads provide competitive advantages in overcoming the key challenges faced in several of the areas that make up the company’s $1bn addressable market opportunity.