Published on: October 16, 2013
Brand Designs – Initiation of coverage
Blavod is in a transitional phase as it moves its operating model solely into the development of premium own brand spirits. Having recently outsourced distribution, Blavod can now focus on the added-value activity of creating desirable, profitable, international brands, backed with a pipeline of new product development. Successful brand incubation can attract larger industry players prepared to pay multiples of Blavod’s current market capitalisation for a brand proposition they can leverage globally. The shares do not currently reflect upside potential with the new model as yet unproven.
