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Published on: February 7, 2014

Lifiting the spirits

The recent appointment of an exclusive distributor for the important Spanish market, a successful share placing, which will support both existing and new brand development, and the recent peak season trading update reflect and underpin Blavod’s strategy of evolving from a blended operating model (of Agency and Owned brands) to one focusing solely on the more profitable in-house development of premium brand spirits. The upside potential from successful Owned brand leverage is considerable in our view.

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