Published on: February 7, 2014
Lifiting the spirits
The recent appointment of an exclusive distributor for the important Spanish market, a successful share placing, which will support both existing and new brand development, and the recent peak season trading update reflect and underpin Blavod’s strategy of evolving from a blended operating model (of Agency and Owned brands) to one focusing solely on the more profitable in-house development of premium brand spirits. The upside potential from successful Owned brand leverage is considerable in our view.
