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Published on: March 30, 2023

Major licensing deal with J Sainsbury

Following the February announcement of a major extension of its licensing partnership with NEXT, Sanderson Design Group (SDG) has announced a new multi-year licensing agreement with J Sainsbury plc, marking the first collaboration between the companies. The agreement will see Sainsbury’s Habitat homewares brand and Tu clothing brand partnering with SDG’s Morris & Co and Scion brands to develop a broad range of products for omnichannel distribution to customers. This agreement is testament to both the strength of SDG’s brand portfolio and the strategic rationale of leveraging its unique archive through high-margin licensing agreements.

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