Published on: September 2, 2019
Mixing it up….
Distil has announced the launch of a pre-mixed rum and cola drink, which takes RedLeg Spiced Rum into the high growth ready-to-drink (RTD) category. This is a new brand collaboration with Franklin & Sons, the premium soft drink, tonic and mixer brand, owned by Global Brands Ltd. This new venture brings two commercial advantages to Distil, firstly through incremental revenues and secondly through the introduction of the RedLeg Spiced Rum brand to new consumers.