Published on: April 13, 2022
Purchase of the business and assets of Impact Promotional Merchandise Ltd
CEPS has announced the acquisition by its subsidiary Aford Awards (AA) of the business and related assets of Impact Promotional Merchandise (IPM), a supplier of trophies and promotional customised goods such as sports bags and mugs. This acquisition reinforces CEPS’ strategy for AA to grow through the purchase of complementary businesses, where assets and clients can be integrated into the AA structure. We believe the IPM deal is likely to be immediately earnings enhancing and increase profitability significantly over the medium term.