Published on: April 4, 2022

Renewal of Bedeck licensing agreement

Sanderson Design Group has announced that Bedeck, one of its core licensees, has renewed its licensing contract with the group for a further three years, commencing on 1 February 2024. The agreement has been signed ahead of the renewal date so that Bedeck can develop and create new products based on recent launches by the group. This follows a flurry of collection launches and relaunches announced in February, which underpin brand heritage and equity, product development and expansion potential. The group will announce its full-year results on 28 April.

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